Beto in Beta

Building brands and crafting products

With decades of experience, Beto has extensive experience leading brand and product-focused projects of all scales. He excels in fostering close collaboration between executives, strategists, producers, designers, product managers, and developers.

Having successfully tackled major public initiatives for global Fortune 100 companies, Beto is well-versed in working with diverse teams across Asia, India, Europe, Latin America, and the United States.

With a sharp eye for creative solutions and a strategic mindset, Beto is equally comfortable making quick wins and implementing long-term solutions. His deep involvement in every segment of the marketing and product development process has sharpened his skills in delivering smart solutions.


User Experience

Interaction Design

Concept Development

Brand Development

Creative Direction

Art Direction

Product Design


Web design




Anatomy of the Soul - Curt Thompson


  • 99% Invisible, Roman Mars
  • The Happiness Lab, Laurie Santos
  • Wait, Wait, Don’t Tell Me, NPR

Recent experiences

  • U2 @ The Sphere
  • Blue Giant anime film


Here are a handful of products I love:

  • Logitech M720 Mouse
  • AfterShokz Aeroplex Headphone
  • Coros Apex Pro Watch
  • Apple Watch Ultra
  • Strava App
  • Schwinn C40 Bike
  • PunchLab App
  • Adalo
  • Ivory for Mastodon


Ultra-marathon training

Let’s connect