Great brands understand that their existence relies on an unseen economy of emotions. Capturing an idle audience and making them believe requires intuition, data, focus, determination, but most of all—guts. The creation of a belief system, of making brands real, relatable and worth championing is where you'll find me.

Remote January 2019 - Present

Principal User Experience Designer: Healthcare R&D

Leading User Experience activities for a disruptive AI Healthcare innovation that allows medical providers to focus on true patient care through the use of Ambient Clinical Intelligence.

Bay Area/Remote March 2013 - December 2018

Principal Visual Designer: Brand + Creative

Lead marketing efforts through sound user experience strategy and crafted visual design systems for Nuance.com. Building global branding and digital standards for internal and external teams. Integral in designing digital products that leverage voice technologies and interfaces for enterprise and healthcare.

Palo Alto, CA May 2011 - March 2013

Senior Art Director: Marketing Strategy and Innovation - Enterprise & Corporate

Lead and approved visual design for global HP initiatives. Responsibilities included the delivery of high fidelity designs and documentation, external agency reviews, internal stakeholder reviews, agency choice selection and conducted brand training sessions. In addition, I also led the digital rebranding of HP’s signature conference,  Discover 2012 for Frankfurt, Germany where registrations increased by 30% from years before.

Oakland, CA Since 2011-2015

Design Consultant 

Worked on digital campaigns for the following Clorox brands:

Glad

LiquidPlumr

Brita,

Greenworks

KC BBQ Sauce

FreshStep

Kingsford Charcoal

Clorox Corporation

Palo Alto, CA

November 2005 - May 2011

Associate Creative Director: Digital

As a leader of the creative team I helped establish creative standards that enabled SolutionSet to secure new clients and develop successful client relationships.

Actively managing the creative studio and responsible for creative staffing, scoping projects, and client pitches. Actively led the entire creative process beginning with client interviews, writing experience briefs, and high-fidelity mockups.

I was part of a growing list of branding initiatives for a variety of clients shapes and sizes including: California Lottery, Autodesk, Magellan GPS, Visa, eBay, California Closets, Stanford University Alumni Association, Stuart Foundation, RSA Conference, and the San Francisco Symphony.

Santa Clara, CA

July 2004 - November 2005

Art Director

Creative Lead responsible for conceptualization, design and production. Responsible for several layers of client interaction and lead the design team to produce work for clients that included: VeriSign, Aruba Networks, NetD, Stanford University, CPP, and Sony Entertainment Group.

Emeryville CA

2004-2011

Freelance Designer

Worked on several digital projects for clients such as Kony, Aerohive, Vontu, and Peribit Networks. Responsibilities ranged from creative explorations on identity, website redesigns and ongoing editorial updates and maintenance.

San Francisco, CA

April 03 - July 2005

Freelance Designer

Lead the design and production of website landing pages, printed action guides and email blasts for a series of public awareness campaigns.

San Francisco, CA

January 03 - July 2004

Design Consultant

Lead website designs for clients in the e-commerce and financial space.

Los Gatos, CA

January 99 - August 01

Senior Designer

Creative Lead responsible for several interactive initiatives for BEA Systems, Quokka, BriteSmile and PeopleSoft.

May 2017 - Present San Fransisco

Cascade SF

March 2018- Present Online

Out of Office Hours